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There were plenty of fake women back then, you just didnt see them much in porn. In fact media in general chose to ignore such women and thats why decades later old people with nostalgia and young people too lazy to look this stuff up think "thats how is was in those days", which is lies and horse poop.
By "modern" you mean "for the last 600 years or so", right? Cuz thats how long the current trend of women decorating themselves has lasted. And also at the same time, the men decorated themselves. In fact for the bulk of human history, men have decorated more than woman have.